Utilizing TOC supply chain solution, GCPL

Godrej Consumer Products Limited (GCPL) is the largest India-grown home and personal care Company in India; ranked in India, number 1 in hair color, household insecticides and liquid detergents and number 2 in soaps. GCPL grew up with brands like - Good knight, Cinthol, Godrej Expert, Godrej No. 1 - and they are now on the way to becoming an emerging markets FMCG leader.

 

Utilizing TOC supply chain solution, GCPL moved from forecast based supply chain to demand driven supply chain for better agility.

 

 

 

 

 

 

 

"The Godrej companies have engaged with Dr. Goldratt and implemented TOC concepts in several businesses. The results have been outstanding. We have effectively expanded production capacities with zero capex investment. We have also expanded distribution of our key products in focused geographies without additional marketing investment. Moreover, TOC has given us a completely new perspective in dealing with business issues."

 

 

 

.

 

 

 

An  Article - Hindu Business line; Jan 2015...

Read more about GCPL TOC journey …

For More News...