Creating Exceptional Value

Value is created by removing a significant limitation 



Great businesses are built around the idea of delivering exceptional value. 


The question is, how do we know what exceptional value is?



The answer is that this kind of value is created by removing a significant limitation to the customer in a way that was not

possible before, and to the extent that no significant competitor can compete with.

 


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“ The real voyage of discovery consists not in seeking new

landscapes, but in having new eyes" 

Marcel Proust