Titan Company is a manufacturing company that produces India's largest and best-known range of personal accessories — watches, jewellery, sunglasses and prescription eyewear. Precision engineering is another area of specialisation that Titan Company excels in. The company was established in 1984 as a joint venture between Tata and the Tamil Nadu Industrial Development Corporation.
Titan watches 5th larger watch manufacturer in the world, account for more than 60% share of the total Indian market with 15.3M watches sold last year, 330 M USD in revenues (as of 2012), are also sold in about 32 countries through marketing subsidiaries based in London, Aden, Dubai and Singapore.
Titan watches implemented TOC holistic solution to accelerate supply chain responsiveness and improve merchandise management.
- Supply chain response time down from 90 days to ~17 days with no increase in inventory
Supply Chain availability (across 30 Reginal warehouses) from 50% to 80%-85%
Inventory Effectiveness improvement (Head stock up by 50%, Tail down by 50%)
All Retail channel on auto replenishment with centralized merchandise control (+1000 out of which 90% are franchisee stores)
- Retail stores rolled out to TOC showed consistent 15%-20% LTL growth on top of the reference with ~20% lesser investment
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