Sales process


Even the Best Offer Does Not Sell Itself


We believe that value is created by removing a significant limitation for the customer, in a way that was not possible before, and to the extent that no other competitor can deliver.



Our work helps companies understand what is their decisive competitive edge and the best ways to capitalize on it. The result is a more focused sales strategy, a clearer and more relevant value proposition, and higher sales and profits.

But win-win solutions do not sell themselves. TOC buy-in processes are used to devise powerful sales tools, aiming to close business deals and win over customers.



We help our clients plan and design, and then train and execute a robust sales process to ensure that they are able to convert potential into actual sales.

Layers of Resistance to Change