Godrej Consumer Products Limited (GCPL) is the largest India-grown home and
personal care company in India; ranked in India, number 1 in hair colour,
household insecticides and liquid detergents and number 2 in soaps. GCPL grew
up with brands like - Good knight, Cinthol, Godrej Expert, Godrej No. 1 - and they
are now on the way to becoming an emerging markets FMCG leader.
"The Godrej companies have engaged with Dr. Goldratt and implemented TOC
concepts in several businesses. The results have been outstanding. We have
effectively expanded production capacities with zero capex investment. We have
also expanded distribution of our key products in focused geographies without
additional marketing investment. Moreover, TOC has given us a completely new
perspective in dealing with business issues." - Adi B Godrej, Chairman, Godrej Group.
New Article - Hindu Business line; Jan 2015...
Read more about GCPL TOC journey …