Slashing inventories by half elevating availability

Godrej Consumer Products Limited (GCPL) is the largest India-grown home and
personal care company in India; ranked in India, number 1 in hair colour,
household insecticides and liquid detergents and number 2 in soaps. GCPL grew
up with brands like - Good knight, Cinthol, Godrej Expert, Godrej No. 1 - and they
are now on the way to becoming an emerging markets FMCG leader.

"The Godrej companies have engaged with Dr. Goldratt and implemented TOC
concepts in several businesses. The results have been outstanding. We have
effectively expanded production capacities with zero capex investment. We have
also expanded distribution of our key products in focused geographies without
additional marketing investment. Moreover, TOC has given us a completely new
perspective in dealing with business issues." 
- Adi B Godrej, Chairman, Godrej Group.

New Article - Hindu Business line; Jan 2015...

Read more about GCPL TOC journey …



Key Benefits

  • Moved from forecast based supply chain to demand driven supply chain for better agility.
  • Finished goods inventory in outbound extended supply chain showed a significant decrease from 70 days to 30 days!
  • Stock outs at distributors was as high as 10%, which has come down to 0.5%.
  • Significantly jump in production capacity at one of the critical chemical plant by about 60%.

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