We understand the key questions - we provide the answers.


How do you differentiate yourself to avoid falling into the “commodity game”?


How to reliably deliver in an industry where demand fluctuates significantly, set up time and lead time are very long, and the production process is very rigid?


How to get more from current facilities, before the next expansion is approved?


Adopting a different way to address challenges generates breakthrough results.

Goldratt Consulting robust TOC methodologies and IT tools, implemented by business leaders with wide industry experience, provides what you need, focusing on your key constraints.

  • Focus on developing innovative solutions aiming to remove significant limitations for downstream players such as distributors and consumers.
  • Improve service levels by accelerating flow in the plants and frequently respond to actual consumption from warehouses downstream.
  • Breaking the silos in the chain to reduce surplus inventory, while increasing the ability to respond to actual changes in demand.
  • Improving productivity by strategically locating buffers to protect flow, systematically identify hidden bottlenecks and improving yield. 

A Recent Showcase of Our Work 

Dhanuka Agritech Limited is a mid-size, India based, company engaged in the business of manufacturing and trading of various types of pesticides.

The Pesticides business is dramatically impacted by the weather. It impacts the type of the pesticides that will be required, when the season starts and the length of the season. Considering the range of products and the spread of dealers, having the right product at the right place at the right time, without ending up with high surplus level, is a key for success. Collaboration with distributors and dealers is essential in addressing this challenge. Companies that are able to do it in an efficient and win win manner thrive...

Dhanuka implemented TOC solution for supply chain to manage products across India. 

  • ubled SKU coverage with distributors while reducing inventory levels.
  • Inventory levels reduced significantly compared to like to like years.
  • 15% increase in fulfilled orders.

"The biggest impact that we actually saw was a feel good factor across the company, it transformed the way of working of all our teams. It transformed the readiness to service and reasonable demand quickly & efficiently across the country, it freed up a lot of daily fights and management bandwidth ". Mridul Dhanuka – Dhanuka Agritech

Dhanuka showcase at TOCICO 2015:


Dhanuka Agritech got the award "Innovation in Supply Chain Management", by INC! 500 Magazine, for Implementation of TOC to their business.